2020 Consumer Report: Combating Misinformation in the Health + Beauty Sector

The health and beauty industry has been changed irrevocably since the internet lowered the barrier to sell and promote new businesses in highly competitive markets.

There are now a multitude of new health and beauty brands available, often backed and promoted by celebrities with massive social media reach. Their products tend to be positioned towards the high-end of the market and often sell out quickly. This tempts disappointed shoppers to look for new online stores, or perhaps a stall in a local market, to find what they think is the genuine article offered at an attractive price.