Customers in different regions have different needs and expectations, which businesses should adapt to when looking to localise. There is no one-size-fits-all approach to providing a seamless customer experience in different markets. So how can companies approach business localisation today?
Author
Flora Frichou
Global Content Marketing Manager
When she's not writing, Flora likes to think of herself as a professional online shopper. She loves a bargain and could spend hours comparing and researching products online. That's one of the reasons why Flora believes in Trustpilot's mission to make the world a better place, one review at a time. If you would like to learn more about Flora, you can find her on LinkedIn, or read more from her on the blog.
