Touted as both the antidote to purchase paralysis from the paradox of choice from infinite buying options — and as the playbook used by conscientious brands like Patagonia and Netflix — brand affinity marketing has been getting a lot of air time.
But what’s talked about less is the positive effect brand affinity can have in organic search.
Author
Wynn Mustin
Head of Content
With over six years spent selling things online — and writing about her experiences for blogs big and small — it’s safe to say that Wynn is obsessed with the internet and everything that comes with it. When she’s not developing industry research and thought leadership content for Trustpilot, you can find her working on her eCommerce brand of 3D printed jewelry.
